It’s probably your job to make sure your organization’s assets are protected. Of course, it’s easy to remember to change keys, locks, combinations when you experience employee turnover.

However, your website and social media accounts are also valuable assets. It’s now time to consider logins a critical part of your internal security procedures. Access to your online store, website, twitter, linkedin, youtube, yelp, pinterest, and any number of industry-specific sites are incredibly important to maintain responsibly.

Too easily, others might have the (virtual) key to your reputation. And while it’s unlikely they would do something to damage your company, it is always better to be safe than sorry.

Owning your online reputation is mandatory. Social media is growing and your business will be actively partaking in that growth, which is why you will need to have the best content as possible. Each social channel says something specific about your company, and absence or a poorly managed presence says volumes, mostly negative.

Some rules of thumb:

  1. Trust your team, but use strong passwords.
  2. Each corporate social property should have at least two (2) admininstrative users.
  3. Users should login to verify their status at least twice per year.
  4. Assign a Chief Security Officer in your company.
  5. The CSO must maintain a log of property access shared along with the names and email addresses assigned.
  6. The CSO must maintain a list of properties that should be rekeyed with employee turnover.
  7. The CSO runs a security audit with any employee turnover.
  8. Consider using a reputation monitoring service. (Ask about Alpine’s new reputation monitor.)

As a reminder, your business should establish an online presence with the following social media. Even if you have no plans to utilize it, establish control before someone else does.


  • Facebook Page – Facebook requires that you login with a personal account, create the page, then allow admin access by others.
  • Twitter – Twitter allows corporate accounts. If possible, create one with your company name.
  • LinkedIn – The first person to create a corporate page becomes the primary administrator. The default security may not be ideal. Anyone with a verified email address matching the associated domain can control the company page.
  • Google+ / GooglePlaces – This page is verified by postcard and frequently appears in searches.

Also to consider, when relevant for your marketing.

  • YouTube – youtube searches are the second most common source of internet traffic, for those who have video. If there is a relevant reason to hve video (ask us! We can help explore some of the more interesting and unique reasons) its important that you own your company channel.
  • Instagram – if your business is highly visual, own your channel on Instagram.
  • Pinterest – while formerly the domain of “crafting and mom bloggers”, Pinterest is one of the fastest growing social media venues, and provides a great opportunity to attract attention.

Whichever properties you use, pay attention, or pay later.