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The Oregon Association of Realtors

The Oregon Association of REALTORS® needed a public website that was easy for REALTOR® members to find information and easy for the Association to manage.  Our new website provides members a well organized, centralized source of information and allows non-technical Association staff to frequently and easily update the website.

-- Wendy Knodel, Member Services Coordinator

The Challenge

The Oregon Association of Realtors wanted an easy-to-use website with relevant and timely information, and electronic communication dialogue with existing customers. It also wanted to promote events, the value of membership, and post issues.

The Solution

Create a website with calendar capability to post events, use banners, track how visitors found the site, and identify segments.

Use Rainmaker Online to build a permission-based member directory for email communication, such as newsletters, news, events and surveys. The database also holds basic profile information for future mailings and recruitment efforts, allows for easy and inexpensive message creation, and manages and measures lists and preferences.

The site also secures board and committee information, and enables a potential member to send contact information via form to OAR, and the banner advertising system enables OAR to sell advertising within sections of it's site as part of a sponsorship program to generate revenue from the site.

Alpine Internet Solutions' Center Stage Professional web content management and Rainmaker Online software is used to build this online strategy.

The Client

The Oregon Association of Realtors exists to advance the ability of Oregon realtors to practice the real estate profession in an ethical, profitable and successful manner.

It works to advance the right to affordably own, fairly transfer, and reasonably use private property in a free enterprise.