Mill Quarter Properties, Inc.

Mill Quarter is an intelligent blend of upscale townhomes, retail space and offices in the heart of an outdoor recreation paradise, taking shape in the Old Mill District of Bend, Oregon. All the cultural amenities of downtown are within easy walking distance, and the Deschutes National Forest is just minutes away.

Through all phases of the project, Mill Quarter’s website has been indispensable in helping them maintain contact with their audience. So far, Mill Quarter has sold over $15 million in real estate through their website alone. 80 percent of the townhomes available in phase one sold on the first day they became available. Mill Quarter maintains a huge list of interested parties, all acquired through the website, which they use to target people directly as new phases go on the market.

Every page of the Mill Quarter website features a link to the contact form, which visitors can fill out to request more information. Depending on their level of interest, visitors may subscribe to the Mill Quarter email newsletter, receive an informative packet by regular mail, or ask to be contacted by a realtor.

With the help of Alpine Rainmaker, Mill Quarter regularly sends out a targeted email campaign with information about the project, how construction is progressing, or what new phase is gearing up to go on the market. When people receive this newsletter they are encouraged to forward it on to others who may be interested in the project, whether they be friends, family members or co-workers. Thanks to the burly statistics package included in Rainmaker, Mill Quarter has seen that people are doing just that, and many of their fresh leads are coming directly from these forwards.

Since the website has been so successful in marketing their project, Mill Quarter now finds themselves presented with a whole new audience. With quite a crowd of new home owners, they have a number of people who are immensely curious about how quickly the Mill Quarter project is taking shape, and when it will be done so they can move in.

Mill Quarter has been serving these needs by using the Alpine Slideshow Package, which makes it easy for them to add and update online photo galleries. This lets Mill Quarter show new owners first-hand how the construction is progressing.

What’s more, in order to serve even the most insatiable appetite, Mill Quarter maintains a webcam that is trained on the construction zone. This way, people are free to jump on their website and get an up-to-the-minute view of the construction, 24-hours a day, seven days a week. It is important to note, however, that the sun does set in Bend, so at some times the image may be quite dark. Nevertheless!

Even in the early stages, Mill Quarter knew that as the project moved along and property was sold, everything would begin advancing quite rapidly. With new phases going on the market and units continually being built, sold and occupied, a static website would have been extremely difficult to update, and would become painfully outdated in a short period of time.

By using Alpine Center Stage for all their content management needs, Mill Quarter has the freedom to update their website as their audience continues to shift from prospective buyers to new owners. Their website was designed to be simple and elegant in an effort to facilitate this flexibility, and as a result Mill Quarter has received very positive feedback from their audience on how the site looks, and how it works.