Opportunity Knocks

Founded in Bend, Oregon in 1996, Opportunity Knocks is a volunteer organization that is dedicated to providing education, training and problem-solving solutions to entrepreneurs and the small business community. With chapters now spanning the wide expanses of Central Oregon, Portland, Klamath Falls and Salem, as well as Penticton, British Columbia, they needed a better way to facilitate communication with their members, independent of geography.

Businesses helping businesses.

After listening carefully to their needs, Alpine whipped up a nice online members directory for Opportunity Knocks, that currently lists websites, contact information and business offerings for more than 250 members. The directory serves a number of purposes, first and foremost by promoting members and their businesses, and describing what sort of business-to-business services they offer.

Improved search engine performance for everyone.

Also, since the Opportunity Knocks directory lists the website addresses for many of their members, a nice upshot of their website is that it improves the search engine visibility for everyone involved. This method of organic search engine optimization is a direct result of the hard work that Alpine put into making the directory as useful as possible for humans. Even though the directory was built with people in mind, its structure is naturally friendly to search engines as well.

Rapid-fire problem-solving meets machine-gun publishing.

Quick online publishing and easy content management were extremely important factors in building the new site, and Alpine delivered in style. With their new website, Opportunity Knocks can post new content and information to the web immediately as events happen.

Keeping entrepreneurs plugged in.

With Rainmaker Online, Alpine's targeted email marketing software, Opportunity Knocks sends out a regular newsletter to promote events and get feedback from their members. As a result, they're saving a fistful of cash every month now that they no longer need to publish a dead-tree newsletter.