February 22nd, 2006
Best Practices presents: "Secrets of Successful Websites:
Opportunity Knocks Best Practices presents: "Secrets of Successful Websites: Practical Advice on Improving Your Website to Meet Your Business or Organization Goals."
Web Marketing Presenters
Drew Child- CEO, Alpine Internet Solutions, Inc.
Brian Cash- CTO and Founder, Alpine Internet Solutions,
Inc.
Susan Hankins- President, Ask – Susan, LLC
Overview of topics covered:
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Understand Visitor
Goals
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§ Build Trust
§ Useful, simple,
free
§ Top ten well designed
sites
|
|
Fresh Content
Strategies
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§ Relevant
information
§ Photos, movies,
news,
§ RSS, pod
casting,
|
|
Email
Marketing Strategy
|
§ Trends
§ Establish a
dialog
§ Brand
awareness
|
|
Search Engine
Marketing;
Online Advertising
|
§ Basics
§ Why Google
rules
§ What to do
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