We'll help you bait the hook.Want to beef up your search ranking and presence? Don't know where to start? No problem. Alpine has worked with hundreds of clients to help improve their websites and increase their search engine visibility, and we can certainly lend you a hand if you want. You can contact us online, or give us a call at 1-800-719-5782. We love to talk, so don't be afraid to drop us a line! Contact Alpine »Search Engine Optimization Tips1. Know what prospective customers are searching for.You won't find this on your mission statement, and the people working next to you won't be very helpful. Ask your customers. Ask your friends. Ask your mom, she'll appreciate the call. "What words would you enter into Google, Yahoo, or MSN to find our product or service?" Listen and write this sage advice down - these are your search engine keywords. People search the web 300 million times a day, every day. How many people are searching the web using your keywords? If you're curious to know who's looking for your stuff, we can help with your search engine marketing.
2. Content, Content, ContentIf the top-three in real estate is location, location, location, for search engine positioning it's content, content, content. If your content isn't relevant and engaging, your visitors will leave faster than you can say 'back button'.
3. Focus on specific search engine keywords.Keywords are any combination of words your target audience will enter into a search engine in an attempt to find information about their search query.
Target unique keywords, and keyword
phrases, for different pages of your site. Search
engines index- web pages, this gives the
marketer an opportunity to build specific pages
for a variety relevant keyword phrases. This is kind of like fishing from the same boat with a couple rods, all for different fish. Anything you do will help put food on the table.
Try these links to help determine the best search
engine key word phrases for your online audinece
Free Keyword
Suggestion Tool from Wordtracker Free Search Term Suggestion Tool from Trellian 4. Integrate these keywords and keyword phrases into your web page titles and headlines.
This is the heavy-lifting of search optimization, and
it may require rewriting the content on your
website. It will not work to simply repeat the
keyword phrases throughout your web pages, remember
your goal is to deliver valuable information to your
web audience. Your pages will certainly be less
valuable if they are not easily understood and
overloaded with key phrases.
If you think HTML is a foreign language and you want a translator, give Alpine a call. We'll be happy to help you on your trek across the wilds of the internet.
5. Search engine marketing is about popularity. Just like high school.It's all about link popularity, that is. The more cool kids know you, the cooler you become. The cooler you become, the higher your perceived social status climbs. Get popular web sites, ones that are already visible to search engines and generating great visitor traffic, to link to your site. Write great content. Be smart or funny or eloquent, and give them a reason to send friends your way.
Link building requires a lot of effort, but is
well worth the time to get the right inbound links to
your website. Unfortunately, linking to other websites
won't help your popularity, it will help the other
websites.
6. Make sure your website design isn't ruining your search engine marketing efforts.
Many web marketing wannabes pay copious amounts of cash
for sponsored listings because their site designs are
toxic to search engine crawlers. Flash designs, frames, and graphic-only navigation will stop automated web-indexing programs dead in their tracks. Our free assessment will evaluate your site to see what you can do to be more attractive.
7. You can't win if you don't play.
After you determine the best keyword phrases and write
your content, you are ready for search engine
submission. Remember to submit your web site to individual directory listings and search engines. Submitting your website to Yahoo, DMOZ and Google are the most important. After that look for indusrty specific online directories and local directories, like Bendsearch.com
Free Search
Engine Submission >>
|
home | contact | newsletter
